From the monthly archives:

June 2008

Proximity Marketing – Skyhook Improvement.

June 30, 2008

I know I just wrote about this topic, but this very interesting development warranted an update.

In a post on the electronista blog today, an interesting story broke regarding Skyhook Wireless, the company that brought WiFi based location services to the iPhone 1.0 & other desktop browsers has release a new Hybrid map positioning service (XPS [...]

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GraMATR Updates Web Platform

June 30, 2008

FOR IMMEDIATE RELEASE
Jun 30, 2008 – Gra MATR, a St. Louis, MO strategic business and marketing consultancy, announced today the launch of their new website, http://www.gramatr.com. Gracing the opening page is the bold statement, “The most innovative and experienced accountable marketing team available. Period.” And after reading through the entire site, you start to believe [...]

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Proximity Marketing – fact or fiction?

June 23, 2008

Imagine you’re walking along a city street passing a restaurant or bar you frequent at happy hour and you get a text message notifying you of a special dinner or drink offer. Or maybe you are walking through a crowded department store and as you walk by a digital ad screen a segment on shoe [...]

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Marketing Databases – A prologue

June 20, 2008

Over the years I have had the opportunity / challenge of overseeing the construction of many marketing databases, discuss feature needs with clients and operations practicalities with end users. As one of the most important pieces in an accountable marketing environment, you might be surprised at the disconnect between customers / users and software vendors [...]

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Data University – A great resource for beginners & pros alike.

June 16, 2008

Direct & data driven marketing are key drivers in the evolution of Accountable Marketing. With that in mind, have you ever wondered where to go to learn more about everything from Data Processing to Database Marketing to Data Privacy? The good news is that there are many places to learn about each of these topics [...]

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