Accountable marketing must be real.

Not only is it real, but it’s catching on; the ROMI – Success through Synergy, Integrating Measurement, Practice and Strategy to Enhance Return on Marketing Investment conference kicks off on June 23rd in Bonita Springs, Florida. Key topics for the conference include: Creating a strategy for accountability, Increasing transparency, Mining for data across different platforms, and others. Keynote speakers come form companies like eBay, American Express and Scottrade.

Sessions within the conference are focused on increasing the accountability of advertising & marketing through fact based measurement (read ROI) and educating participants on the best practice processes for designing, tracking and measuring the performance of integrated marketing campaigns. Beyond mere measurement, customer data analytics and building successful accountable marketing teams are covered as well.

With marketing accountability growing beyond the boundaries of direct response or interactive marketing, the stage is set for all advertising and marketing investments to move beyond measurement towards continuous improvement methodologies.