Posts by author:

Brian Handrigan

Find your Twitter voice

June 3, 2009
twitter

You have set up a Twitter account and are overwhelmed with figuring out what to say and underwhelmed with value to you. Find your Twitter Voice and start getting benefits from Twitter today.

Read the full article →

GraMATR jumps into Twitter

March 22, 2009
twitter

GraMATR expands communications platform to Twitter…

Read the full article →

Integration & Marketing Nirvana

October 7, 2008

In a September 16th article on DMNews.com entitled “The path to marketing nirvana is paved with integration” Blaine Mathieu discusses the need to integrate the tools used to manage & execute e-mail marketing, Web, PPC & other digital media campaigns. On the surface, I agree with Blaine’s observation that executional nirvana (aka ease of management) [...]

Read the full article →

Three Keys to Effectively Engage Your Customers via E-mail – Part 2

September 29, 2008

In Part 1, we covered why we need to more effectively engage our customers via email; outlined the three keys (Relevance, Action & Involvement) and discussed Key 1 – Relevance. In Part 2, we will cover how Action and Involvement complete the value provided by Relevance to create a sustainable two-way relationship with a prospect [...]

Read the full article →

Three Keys to Effectively Engage Your Customers via Email – Part 1

September 18, 2008

Email communications should be used to engage your customers; with your message, with your company, with your brand, etc… not just to deliver information to them. In Party 1, learn the first of three keys to effectively engage your customers via email.

Read the full article →

← Previous Entries