Don't talk at your customers via email; nurture them.

September 11, 2008

The average Internet user receives over 80 email messages per day. As these numbers continue to grow, even non-spam email risks getting lost in the clutter. Stand out out and stay engaged with your customers by making your email something they look forward to and find value in. The key to success is in [...]

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Build your email list the old fashioned way: Direct Mail

September 4, 2008

For those of you wanting to launch (or grow) an opt-in email marketing program to communicate with prospects or customers and don’t have a valid email address for all of them; you may be wondering how to build your opt-in list without upsetting your target. While collecting email addresses from future responders (at time of [...]

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Numbers, numbers & more numbers…

August 27, 2008

In another AdAge.com article this week (‘Industry Unleashes Flood of Studies to Prove Its Worth: Harsh Times Demand (Even) More Concrete Evidence of Effectiveness‘ by Jack Neff) Accountable Marketing is getting more press. As economic fears increase, advertisers are demanding more and more quantification that their media dollars are working – in response, a bevvy [...]

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Advertisers are trying more and more to know YOU!!! Just ask AdAge…

August 26, 2008

In an article published yesterday on AdAge.com (“More Marketers Want to Get to Know You: CRM Surges as Brands Demand Measurable Results” By Michael Bush and Rupal Parekh )the venerable advertising publication notes that more and more advertisers are turning to CRM as a way to increase customer intelligence and quantify results. [...]

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