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Accountable Marketing

Integration & Marketing Nirvana

October 7, 2008

In a September 16th article on DMNews.com entitled “The path to marketing nirvana is paved with integration” Blaine Mathieu discusses the need to integrate the tools used to manage & execute e-mail marketing, Web, PPC & other digital media campaigns. On the surface, I agree with Blaine’s observation that executional nirvana (aka ease of management) [...]

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Three Keys to Effectively Engage Your Customers via E-mail – Part 2

September 29, 2008

In Part 1, we covered why we need to more effectively engage our customers via email; outlined the three keys (Relevance, Action & Involvement) and discussed Key 1 – Relevance. In Part 2, we will cover how Action and Involvement complete the value provided by Relevance to create a sustainable two-way relationship with a prospect [...]

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Three Keys to Effectively Engage Your Customers via Email – Part 1

September 18, 2008

Email communications should be used to engage your customers; with your message, with your company, with your brand, etc… not just to deliver information to them. In Party 1, learn the first of three keys to effectively engage your customers via email.

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Don't talk at your customers via email; nurture them.

September 11, 2008

The average Internet user receives over 80 email messages per day. As these numbers continue to grow, even non-spam email risks getting lost in the clutter. Stand out out and stay engaged with your customers by making your email something they look forward to and find value in. The key to success is in [...]

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Build your email list the old fashioned way: Direct Mail

September 4, 2008

For those of you wanting to launch (or grow) an opt-in email marketing program to communicate with prospects or customers and don’t have a valid email address for all of them; you may be wondering how to build your opt-in list without upsetting your target. While collecting email addresses from future responders (at time of [...]

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