Posts tagged as:

Advertising

Numbers, numbers & more numbers…

August 27, 2008

In another AdAge.com article this week (‘Industry Unleashes Flood of Studies to Prove Its Worth: Harsh Times Demand (Even) More Concrete Evidence of Effectiveness‘ by Jack Neff) Accountable Marketing is getting more press. As economic fears increase, advertisers are demanding more and more quantification that their media dollars are working – in response, a bevvy [...]

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Advertisers are trying more and more to know YOU!!! Just ask AdAge…

August 26, 2008

In an article published yesterday on AdAge.com (“More Marketers Want to Get to Know You: CRM Surges as Brands Demand Measurable Results” By Michael Bush and Rupal Parekh )the venerable advertising publication notes that more and more advertisers are turning to CRM as a way to increase customer intelligence and quantify results. [...]

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Proximity Marketing – fact or fiction?

June 23, 2008

Imagine you’re walking along a city street passing a restaurant or bar you frequent at happy hour and you get a text message notifying you of a special dinner or drink offer. Or maybe you are walking through a crowded department store and as you walk by a digital ad screen a segment on shoe [...]

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Accountable marketing must be real.

June 12, 2008

Not only is it real, but it’s catching on; the ROMI – Success through Synergy, Integrating Measurement, Practice and Strategy to Enhance Return on Marketing Investment conference kicks off on June 23rd in Bonita Springs, Florida. Key topics for the conference include: Creating a strategy for accountability, Increasing transparency, Mining for data across different platforms, [...]

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All marketing is accountable today!

June 11, 2008

With economic and business pressures continuing to grow, marketers are being required to justify their budgets more and more. Some may argue that traditional advertising or general marketing are not direct response oriented and thus their impact unquantifiable.

I beg to differ… Marketers of today MUST review the financial pro-formas of ALL their advertising and marketing [...]

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