August 26, 2008
In an article published yesterday on AdAge.com (“More Marketers Want to Get to Know You: CRM Surges as Brands Demand Measurable Results” By Michael Bush and Rupal Parekh )the venerable advertising publication notes that more and more advertisers are turning to CRM as a way to increase customer intelligence and quantify results. [...]
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June 12, 2008
Not only is it real, but it’s catching on; the ROMI – Success through Synergy, Integrating Measurement, Practice and Strategy to Enhance Return on Marketing Investment conference kicks off on June 23rd in Bonita Springs, Florida. Key topics for the conference include: Creating a strategy for accountability, Increasing transparency, Mining for data across different platforms, [...]
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