August 27, 2008
In another AdAge.com article this week (‘Industry Unleashes Flood of Studies to Prove Its Worth: Harsh Times Demand (Even) More Concrete Evidence of Effectiveness‘ by Jack Neff) Accountable Marketing is getting more press. As economic fears increase, advertisers are demanding more and more quantification that their media dollars are working – in response, a bevvy [...]
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June 12, 2008
Not only is it real, but it’s catching on; the ROMI – Success through Synergy, Integrating Measurement, Practice and Strategy to Enhance Return on Marketing Investment conference kicks off on June 23rd in Bonita Springs, Florida. Key topics for the conference include: Creating a strategy for accountability, Increasing transparency, Mining for data across different platforms, [...]
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