August 19, 2008
Just when you think Google apps (like Gmail) can’t get any better – they are free after all – you go and learn about a feature that makes you wonder how you ever lived without it. I am talking about the virtual email addresses that you can create on the fly. If you have no [...]
Read the full article →
June 20, 2008
Over the years I have had the opportunity / challenge of overseeing the construction of many marketing databases, discuss feature needs with clients and operations practicalities with end users. As one of the most important pieces in an accountable marketing environment, you might be surprised at the disconnect between customers / users and software vendors [...]
Read the full article →