June 20, 2008
Over the years I have had the opportunity / challenge of overseeing the construction of many marketing databases, discuss feature needs with clients and operations practicalities with end users. As one of the most important pieces in an accountable marketing environment, you might be surprised at the disconnect between customers / users and software vendors [...]
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June 11, 2008
With economic and business pressures continuing to grow, marketers are being required to justify their budgets more and more. Some may argue that traditional advertising or general marketing are not direct response oriented and thus their impact unquantifiable.
I beg to differ… Marketers of today MUST review the financial pro-formas of ALL their advertising and marketing [...]
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