Posts tagged as:

Mobile Advertising

Proximity Marketing – Skyhook Improvement.

June 30, 2008

I know I just wrote about this topic, but this very interesting development warranted an update.

In a post on the electronista blog today, an interesting story broke regarding Skyhook Wireless, the company that brought WiFi based location services to the iPhone 1.0 & other desktop browsers has release a new Hybrid map positioning service (XPS [...]

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Proximity Marketing – fact or fiction?

June 23, 2008

Imagine you’re walking along a city street passing a restaurant or bar you frequent at happy hour and you get a text message notifying you of a special dinner or drink offer. Or maybe you are walking through a crowded department store and as you walk by a digital ad screen a segment on shoe [...]

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