Posts tagged as:

ROI

Marketing Databases – A prologue

June 20, 2008

Over the years I have had the opportunity / challenge of overseeing the construction of many marketing databases, discuss feature needs with clients and operations practicalities with end users. As one of the most important pieces in an accountable marketing environment, you might be surprised at the disconnect between customers / users and software vendors [...]

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Data University – A great resource for beginners & pros alike.

June 16, 2008

Direct & data driven marketing are key drivers in the evolution of Accountable Marketing. With that in mind, have you ever wondered where to go to learn more about everything from Data Processing to Database Marketing to Data Privacy? The good news is that there are many places to learn about each of these topics [...]

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Accountable marketing must be real.

June 12, 2008

Not only is it real, but it’s catching on; the ROMI – Success through Synergy, Integrating Measurement, Practice and Strategy to Enhance Return on Marketing Investment conference kicks off on June 23rd in Bonita Springs, Florida. Key topics for the conference include: Creating a strategy for accountability, Increasing transparency, Mining for data across different platforms, [...]

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